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Director of Sales and Marketing @ Sheraton Duluth Hotel
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-90513058

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Sherman Associates, Inc.

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  Job posted:   Sun Jun 3, 2018
  Distance to work:   ? miles
  1 Views, 0 Applications  
Director of Sales and Marketing @ Sheraton Duluth Hotel
Job Descriptions:

Do you enjoy going above and beyond to help others? If so, the Sheraton Duluth is just the place for you! Every day, we strive to go above and beyond for our guests whether it's an extra towel or a "must do while you're here" suggestion. As a member of our team, you can make a direct impact on each guests' unique Duluth experience and show them why Duluth is the best city in Minnesota!

What are we looking for?

We are looking for a bachelor's degree or equivalent experience. As a member of the Sheraton, you will have access to a great training program and will help you succeed and achieve your goals while going above & beyond to exceed guest expectations!

What can we offer you?

In addition to great pay, benefits, and awesome hotel stay discounts, we offer both full-time (30+ hours per week) and flexible part-time employment. Weekends can get pretty busy, so we do require weekend schedule availability to get started.


1. Core Responsibilities

+ Generates maximum revenue by effectively managing sales budgets, expenses, flow-through and recovery

+ Actively participates in the hotel's budgeting process and understands how sales & marketing strategies and activities impact the top and bottom-line of the hotel; Uses this information and strategizes with the Sales Team

+ Creates and implements plans to prospect, market, and attract the best possible business mix for the hotel

+ Ensures sales and marketing processes generate maximum profit for the hotel

+ Analyzes the most recent hotel Profit and Loss Statement (P&L) and motivates the Sales team to execute action steps to meet or exceed budgeted numbers are met in all segments

+ Involves Food & Beverage team as well as Front Office Sales & Marketing departments in cross-selling; coaches the team to partner and refer business to one another to increase total revenue in the hotel

+ Executes tactical sales & marketing activities according to business demands

+ Collaborates with the Front Office Managers/Supervisors to develop up-selling programs for the hotel; this may include prospecting efforts with respective brand's Reservations/Call Centers

+ Demonstrates knowledge of key features and benefits of the brand and considers why those benefits would be valuable to clients, resulting in increased brand loyalty

+ Champions, promotes, and increases awareness of the brand

+ Acts as a key business partner, not a supplier to key accounts. Talks with key accounts about their business challenges. Listens and partners to find ways your hotel or brand can solve clients' business challenges. Helps clients be creative in imagining the possibilities of their piece of business at your respective property

+ Continually expands expertise of the market and explores ways to differentiate your brand in the market

+ Finds opportunities for self and team to have a presence in the market place in representing your hotel as well as your brand. Looks at memberships in industry organizations, associations, board positions, and any possible networking activities, and any other opportunities to showcase your respective property

+ Chooses organizations to join and lead as your brand representative, where you will add value and impact for the hotel

+ Reviews the hotel's overall sales & marketing plan as well as the hotel annual budget with the GM to understand the thought, analysis and subsequent planning that went into formulating the strategies

+ Directs sales & marketing activities; sets individual and team goals and measures progress

+ Reviews production reports and other sales metrics to consistently evaluate potential revenue and overall financial expectations for each account

+ Plans, organizes, and mobilizes the right resources for sales execution, marketing, and hotel CRM strategies

+ Completes other tasks and duties as assigned based on business needs

2. Customer Focus

+ Works as a team player and interacts with all internal and external customers in a friendly/efficient manner

+ Treats all guests in a manner that ensures their complete satisfaction

+ Always strives to exceed guest expectations and meets brand standards

3. Accountability

+ Produces required volume of work by planning, organizing, and prioritizing work duties

+ Adheres to Sherman Associates attendance policy, grooming and appearance standards, general work rules, and department procedures

+ Maintains a clean and safe work environment, follows all procedures for guests and employee incidents and is knowledgeable for hotel emergency procedures

+ Attends all required department and hotel meetings

Required Experience:

+ Bachelor's degree or equivalent experience required; emphasis in Hospitality, Marketing, or Business strongly preferred

+ Three years of increasing sales responsibility with a reputable/national brand required; experience with Sherman brands strongly preferred

+ Knowledge of the geographic area is preferred, or demonstrated ability/process for learning new geographic areas is required

+ Significant sales and marketing expertise required

+ Demonstrated ability to provide direction to a team

+ A solid understanding of profit and loss statements, as well as the ability to create, and adhere to an annual budget required

+ Proficiency in Word, Excel, Outlook PowerPoint, and POS Systems

+ Must have excellent verbal, written, and presentation skills; Ability to communicate effectively with community partners, vendors, external parties, and across internal divisions

+ A passion for the mission, vision, and values of Sherman Associates

+ Schedule may vary due to the specific needs of the hotel

This job advertisement is intended to provide information essential to understanding the scope of the position. It is not an exhaustive list of skills, duties, responsibilities or working conditions associated with the position.

Sherman Associates is an Affirmative Action / Equal Opportunity Employer

Keyword: sales, sales manager, hotel, hospitality, events, event planning, organization, sales leads, hotel tours, brand, social media, meeting, conference room, hotel profitability

From: Sherman Associates

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